Rethinking climate communication and engagement | #ClimateChange #cp #carbontax #Auspol
In The real climate message is in the shadows. It’s time to shine the light, Daniel Voronoff drew on lessons from health promotion to argue persuasively what effective climate messaging requires. He identified the problem as bright-siding:
http://www.climatecodered.org/2012/04/rethinking-climate-communication-and.html