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Online Petitions – The New #Activism Tool for Success? | Alex White

Online petitions aren’t a silver bullet — any more than a Facebook page or Twitter account are. Within the context of your non-profit’s advocacy, fundraising or marketing plan, digital campaigning should be integrated into your organisation’s goals. How can digital communications help build your organisation? Digital petitions are a subset of digital marketing/communications, just like your website, social media, email, SEO, pay-per-click advertising. If we were talking about for-profit organisations, online petitions would be considered lead-generation platforms.

via Online Petitions – The New Activism Tool for Success? | Alex White.

About Darin Sullivan (1968 Articles)
President of the Fire Brigade Employees’ Union and a professional firefighter with more than 25 years’ experience. Father of two daughters, he lives and works on the NSW South Coast, Australia. He is a strong advocate for firefighters and emergency service workers with an interest in mental health issues and caring for those around him. He is a Director on the NSW Fire Brigades Death and Disability Super Fund and works with charities including ‘The Movember Foundation’. As a leader and activist he has long been active in the campaign for action on climate change. Now a Station Commander in the fire and rescue service in NSW and has decades of experience fighting fires, both rural and urban. He is passionate about highlighting the impact climate change is having on fire preparedness and fire behaviour in Australia, and the risks associated with inaction on climate change. Darin is also a spokesperson for the Australian Climate Media Centre.
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