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Online Petitions – The New #Activism Tool for Success? | Alex White

Posted on November 21, 2012 by Darin Sullivan in Earth

Online petitions aren’t a silver bullet — any more than a Facebook page or Twitter account are. Within the context of your non-profit’s advocacy, fundraising or marketing plan, digital campaigning should be integrated into your organisation’s goals. How can digital communications help build your organisation? Digital petitions are a subset of digital marketing/communications, just like your website, social media, email, SEO, pay-per-click advertising. If we were talking about for-profit organisations, online petitions would be considered lead-generation platforms.

via Online Petitions – The New Activism Tool for Success? | Alex White.

About Darin Sullivan (1980 Articles)

Former President of the Fire Brigade Employees’ Union (2009-2018) and a professional firefighter with more than 30 years experience. I live and work on the NSW South Coast, Australia. I am a strong advocate for firefighters and emergency service workers with an interest in mental health issues and caring for those around me. I am a former Director on the NSW Fire Brigades Death and Disability Super Fund and work with charities including ‘The Movember Foundation’. As a leader and activist I have long been active in the campaign for action on climate change. I am a Station Commander in the fire and rescue service in NSW and have 30 years experience fighting fires, both rural and urban. I am passionate about highlighting the impact climate change is having on fire preparedness and fire behaviour in Australia, and the risks associated with inaction on climate change. I am also a spokesperson for the Australian Climate Media Centre.